| Beverage Wholesaler - June 24, 2019 |
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As sparkling wine’s year-round popularity continues to increase, producers are taking notice and promoting their bubblies for the summer months.
Special bottles. Recipes for summer cocktails featuring their products. Partnerships with summer events. All reinforcing the notion that Champagne, Prosecco and other sparkling wines are bright and refreshing, the perfect beverage for warmer months.
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Stories sell whisky, now more than ever. Curious consumers, with cell phones in hand, want to know the full background of brown spirits before they purchase. Brands have positioned new releases accordingly.
It helps when brands already have authentic stories to back up this new marketing focus. Such as The Balvenie. Founded in 1892 by William Grant himself, this classic Scotch brand is best known for its innovative, trendsetting wood finishes. Tapping into its history, plus distillery staff behind the products, The Balvenie recently released its new ‘Stories’ line. These three very different whiskies represent “tales of character, endeavor and craft.”
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ONE MORE THING
Legal cannabis sales could reach $15 billion globally this year, according to CNN. |
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JOBS BOARD
Portfolio Sales Manager (TATL)
Wholesaler: Southern Glazer's
Location: Farmington Hills, MI
Requirements: The Portfolio Manager will work with Sales Directors to develop a complete supply chain strategy to deliver high-level results to the division.
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