Yanmar Unveils New Brand Tagline: ‘Together We Build’
Yanmar Compact Equipment has launched its new brand tagline: “Together We Build.”
The new tagline is the culmination of extensive global research and consultation with staff, dealer partners and customers, says the company. Yanmar says it also represents an important strategic step in its “transformation journey.”
“Our aim, together with our dealer partners, is to build stronger relationships and create even greater customer value,” says CEO Giuliano Parodi. “‘Together We Build’ really underlines our commitment to transforming Yanmar CE and with the help of our dealers, to focus on creating a new and exciting experience for our customers. Our transformation will embrace not only our products with new and alternative fuel technologies, but our entire business with value creation at its heart.”
Elsie De Nys, Yanmar’s global director of channel and brand development, says: “‘Together We Build’ is what we and our dealer partners have always tried to do with our customers. Their success has always been our success. We have always tried to help them build their businesses, whilst at the same time building our own. The difference now, is that the positive advances we are making across our business, have given us the confidence to go out to our customers and say this is what we stand for.”
YANMAR COMPACT EQUIPMENT
www.yanmar.com
