Bordeaux-based Baron Philippe de Rothschild SA and Shaw Ross International Importers have entered into an exclusive U.S. import agreement for the winery’s French-branded wines, Mouton Cadet, and the Pays d’Oc varietals.
The agreement takes effect as of today.
“We are delighted to have entered into this new import agreement with Shaw Ross International,” says says Philippe Sereys de Rothschild, chairman of the Supervisory Board of Baron Philippe de Rothschild. “With its team’s expertise and our shared vision of excellence, we are very confident that Shaw Ross will continue to build the most efficient network of distributors and play a major part in the performance of Mouton Cadet and our French branded wines on the American market.”
Baron Philippe de Rothschild’s branded wines were previously imported by Constellation Brands USA, which will work with Shaw Ross towards a smooth transition in the months to come, the companies say.
“We are honored to include Baron Philippe de Rothschild’s French brands in our portfolio,” says Bruce Hunter, Managing Director of Shaw Ross. “Thanks to our diverse and strategic balance of wines from prestigious family companies, and our field of expertise in ensuring the best and most efficient distribution, we are particularly looking forward to taking Mouton Cadet a step further in its US development.”
Mouton Cadet was created in 1930 by Baron Philippe de Rothschild (1902 – 1988). It was first introduced to the American market in the 1950’s. Thanks to Baroness Philippine de Rothschild (1933 – 2014), Mouton Cadet has experienced significant growth, the company says, thus expanding its international distribution and leadership to 150 markets, becoming “the best-selling Bordeaux brand worldwide.”
