| Beverage Wholesaler - January 13, 2020 |
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The term terroir is common in wine. Many consumers understand that the flavors and aromas of wine can reflect the grapes, soil and other terrain aspects from the vineyards. So if whiskey is made from grains grown similarly on a farm — with purpose and attention in where and how cultivation occurs— then why would terroir not also apply to distilled spirits? Yet the word is not typical with whiskey, or at least not nearly as common as in describing wine. Does terroir matter in whiskey?
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Ritual Zero Proof, a “spirit alternative” distilled in America that echoes the taste and smell of spirits, today announced an investment from Diageo, via the company’s incubator division, Distill Ventures. The investment will help drive Ritual’s growth in the U.S., investing in its direct-to-consumer business and supporting its entry into retail, the company says. Alongside the cash investment, the Ritual founders will be able to access the support of Distill Ventures’ non-alcoholic drinks practice in developing the business over the coming years.
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ONE MORE THING
Eye-opening statistics released this week revealed that alcohol-related deaths in America are going up. |
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Pricing Coordinator
Wholesaler: Southern Glazer’s
Location: Columbia, SC
Overview: Determine what a company's products and services should cost. Analyze consumer needs and wants and what the competition is doing before setting a cost. Factor in the cost of what it takes to develop the product or service, combining it with the demand and marketing
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