Powersports Business Magazine - April 13, 2021 View this email online
Powersports Business
April 13, 2021


Triumph announces 2022 Scrambler 1200 XC, XE and 1200 Steve McQueen edition
Triumph announces 2022 Scrambler 1200 XC, XE and 1200 Steve McQueen edition

Launched in 2018, the Triumph Scrambler 1200 has become a Triumph icon, setting a new benchmark for the company thanks ... Read More


Do less work and gain more profit.
With a fully-integrated DMS system, you can eliminate frustrating manual work and improve your business. With our LightspeedEVO platform, you ensure your systems effortlessly communicate with each other. Streamline reporting and inventory, provide better service and give your customers an experience to remember.
Learn more

FLY Racing unveils Kinetic Mesh racewear

FLY Racing has announced the newest addition to its lineup, the 2021.5 Kinetic Mesh gear. The “soft launch” offers the product before FLY announces its entire ... Read More


Harley-Davidson, Aerosmith announce limited edition apparel line

Get A Grip – you’ll no longer have to Dream On to offer customers new Aerosmith-inspired Harley-Davidson apparel. Harley-Davidson and Bravado, Universal ... Read More



New dates, route announced for Suffragists Centennial Motorcycle Ride

The Suffragists Centennial Motorcycle Ride cross-country riders will kick off its three-week celebration in Portland, Oregon, on July 31, 2021. Riding East to the ... Read More



Polaris Slingshot, NBA’s Penny Hardaway partner to ‘Light It Up Blue’

Polaris Slingshot and NBA alum and Memphis basketball head coach Anfernee “Penny” Hardaway partnered to “Light It Up Blue” in recognition of World Autism ... Read More


‘American Super Ticket’ offers both MotoAmerica Road Racing and Progressive American Flat Track

True fans of motorcycle racing might not want to be anywhere but Georgia the weekend of April 30-May 1 – that’s when MotoAmerica and American ... Read More



Blog Spotlight
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% ... Read More

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Customer returns after 12 years: Instagram
Polaris partners with International Female Ride Day to #FocusFemaleForward 
2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes 2019 composite data from various sources, along with the 2020 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data.

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Catch Up with the Latest Editions of PSB
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