Powersports Business Magazine - February 16, 2022 View this email online
Powersports Business
February 16, 2022


PSB debuts new dealership initiative – Women With Spark nominations open
PSB debuts new dealership initiative – Women With Spark nominations open

Powersports Business is now accepting nominations for its 2022 Women With Spark dealership program to recognize and honor women who accelerate growth and profitability at the dealership level. Debuting in 2022, ... Read More


Sign up now for today’s live Webinar Wednesday

Just a reminder to join Powersports Business content director Dave McMahon live on Webinar Wednesday, Feb. 16 (today!) at 2:00 p.m. Central for a closer ... Read More


Yamaha WaterCraft recognized for marketing excellence at Miami Boat Show

Yamaha WaterCraft was recognized for marketing excellence by the Marine Marketers of America, winning first place for the boating industry's Best Customer ... Read More


Column: Without factory support, can anyone fix our service departments?

Don’t miss Mark Sheffield’s latest piece in the February 2022 edition of the magazine. Sheffield asks “Without factory support, can anyone fix our service ... Read More


Parts Unlimited forms $100K partnership with Enfield’s BTR program

Royal Enfield’s Build. Train. Race. (BTR) program has announced that both the BTR Road Race and Flat Track programs will be supported by Parts Unlimited ... Read More



Oil brand posts record sales in 2021

When you look back at the number of bottles of oil that your dealership sold in 2021, there’s a strong chance that one brand made ... Read More


Blog Spotlight
Fraud prevention — it starts with you!

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for ... Read More

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2020 Market Data Book 2021 Market Data Book
The 19th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2021 Market Data Book includes 2020 composite data from various sources, along with the 2021 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data. Order now
Catch Up with the Latest Editions of PSB
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Powersports Business - September 2021


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