Powersports Business - June 28, 2023
Yamaha to exit snowmobile market in 2025
Yamaha says it will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run occurs.
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NEWS
Triumph unveils 2024 Speed 400 and Scrambler 400 X
Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform, these new models are designed to deliver a fun, agile, and confidence-inspiring ride for riders of all ages and experience levels.
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NEWS
Harley-Davidson taps Root as new chief financial officer
Root succeeds Gina Goetter, who stepped down in April to join the toymaking company Hasbro.
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NEWS
Greenger partners with marketing agency to support next stage of growth
The marketing effort will build awareness and brand affinity among both direct-to-consumer and business-to-business audiences and help support the Greenger dealer network.
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NEWS
WSX adds Abu Dhabi round to 2023 calendar
The WSX Abu Dhabi GP will be held over two days at the Etihad Arena on Yas Island on November 4-5, 2023.
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NEWS
Polaris Off Road launches Homestead Hero Campaign
Polaris has upfitted four Polaris RANGER XP 1000's with premium outdoor tools for its Polaris Homestead Hero campaign that celebrates hardworking landowners. One of the side-by-sides will be given away to a lucky winner.
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BLOG SPOTLIGHT
Americade Bring It Motorcycle Show winners announced
Of the 18 daily winners, 14 were on hand for the Best of Show judging when attendees of the Industry Meet & Mingle cast their ballots.
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Honda reveals returning models for 2024 CRF lineup
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PWC Market: A conversation with SBT’s President Cj Lammers
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