All marketers strive to understand the multitude of diverse dynamics of their target customers. A good tool for this is market segmentation, which further increases a brand’s ability to serve various sections of customers who may have different needs, interests and perceptions. By considering these different conclusions from market segmentation, agencies and brands can allocate their resources to develop a marketing mix that will speak directly to their target customers. EPG Marketing and Engagement Solutions has the depth and breadth within the powersports and beverage B2B industries to be able to build your ideal segmented audience.

L'École du Vin de Bordeaux understood not only the importance of market segmentation, but also the necessity of being face-to-face with their audience. With the number of impactful programs EPG Marketing and Engagement Solutions offers, we teamed up to create an innovative custom sponsorship at The Beverage Alcohol Retailers Conference that included face-to-face time with their general audience along with a special invitation-only wine tasting session. To further segment the audience within the session, we set forth a list of qualifying questions in advance to be able to place the right audience in front of L'École du Vin de Bordeaux. They understood that it isn’t just about numbers but about being in front of the right audience, which EPG was happy to deliver.

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Sara Nath * Director of Marketing * snath@epgmediallc.com * 763-383-4410