Powersports Business Magazine - September 2, 2020 View this email online
Powersports Business
September 2, 2020


‘Staycation phenomenon’ propels demand says BRP CEO; report
‘Staycation phenomenon’ propels demand says BRP CEO; report

We’ve reported the anecdotes and stats for months, but now it’s coming directly from a prominent manufacturer as well – the onset of COVID-19 has created a rush on powersports ...

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UpNorth Sports partners with ERX for new event

Since the announcement in late July that the 54th annual Hay Days Grass Drags & Swap Meet was cancelled, smaller-sized events have begun forming across ...

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Arctic Cat announces ‘Black Cats’ brand ambassadors

Black Cat brand ambassador Dave McClure With many snowmobile expos cancelled for the beginning of the season, snowmobile manufacturers are turning to different avenues of ...

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Updated John Deere Gator utility vehicles offer improved control

Utility vehicle owners need dependable, durable and easy-to-use vehicles to get the job done. To address this need, John Deere is updating its line of ...

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Kawasaki rebrands 2021 off-road competition KX models

Kawasaki Motors Corp., U.S.A. has announced the company will be rebranding its cross-country competition KX motorcycle lineup to KX450X and KX250X. According to a press ...

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Blog Spotlight
Issues that dealers are facing as part of COVID-19

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early March, many of my friends thought that business would be ...

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Previous Top Daily Stories
Inventory shortages inspire adaptation
Arctic Cat unveils 2021 race sleds

2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now
Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

View now


Catch Up with the Latest Editions of PSB
Powersports Business - No.12


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Powersports Business - No.11


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Powersports Business - No.10


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