Powersports Business Magazine - January 13, 2021 View this email online
Powersports Business
January 13, 2021


Harley-Davidson completes ‘Rewire’ strategic plan, announces reveal of next-step ‘Hardwire’
Harley-Davidson completes ‘Rewire’ strategic plan, announces reveal of next-step ‘Hardwire’

Harley-Davidson has announced it has completed “The Rewire” – the critical overhaul of its business – setting a strong foundation for “The Hardwire,” the company’s 5-year strategic plan to deliver ...  Read More



All-Terrain Motorsports announces new 8-acre location

Opening in spring of 2021 will be “Colorado’s largest powersports service center & showroom,” according to a recent announcement from All-Terrain Motorsports.The 47,000 square-foot and ... Read More



ATV, side-by-side sales strong in Southwest: report

While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile inventory), other areas continue to ... Read More



Mercury Marine installs solar array at HQ

Mercury Marine, a division of Brunswick Corporation, has announced the installation of its first array of photovoltaic solar panels to be put to use at ... Read More



Healthcare worker wins Dunlop-donated 2020 Harley-Davidson

To thank healthcare workers and first responders for their heroic actions during the pandemic, Dunlop asked people to nominate their own “Humble Hero” for the ... Read More

Blog Spotlight
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current inventory and pricing data as a research function for buyers.24% ... Read More

Previous Top Daily Stories
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Maine, Northeast expect busy snowmobiling season: report 
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