One of EPG Media’s greatest assets is our ability to be flexible to any situation, whether caused internally or externally. This calendar year has created the ultimate test with adaptability. But when the doors close in one marketing channel, the company has other doors that it can open to help buyers and sellers connect. This adaptability held true when government and local restrictions caused the cancellation of the Big East Powersports Show indoor consumer event the company hosts annually in New York. EPG Media used its skill set and opted to take a more creative approach to fill the void.

For the previous 26 years, the Big East Powersports Show has attracted 15,000+ enthusiastic snowmobile and powersports consumers annually to a large convention center to check out new equipment, shop for riding gear and accessories, look for new places to ride and much more. But when government restrictions forced the show to be cancelled, the Snow Goer team knew it would have a major impact on those consumers as well as the 100+ vendors who depend on sales at the show to keep their businesses viable. The EPG team pivoted, adapted and created the Big East Powersports Show – Digital Edition that was executed through its web sites and social media. It created benefits like:

• Allowing exhibitors to still reach their annual Big East Powersports Show audience plus the Snow Goer audience through a dynamic digital magazine
• Expanded engagement with taped and live video enhancement in the magazine and on the Big East Powersports Show social media.
• Allowing vendor to extend “show special” pricing to a virtual event, giving vendors a revenue stream during tough times.

Check out the final piece that launched this last Saturday

Find out more about our Beverage and Powersports audiences! Contact us TODAY!

Check out our other powerful platforms:

Sara Nath * Director of Marketing * snath@epgmediallc.com * 763-383-4410