Powersports Business Magazine - January 6, 2021 View this email online
Powersports Business
January 6, 2021


2021 Gold Wing is Honda’s first new-model reveal of the year
2021 Gold Wing is Honda’s first new-model reveal of the year

In its first new-model announcement since the New Year, Honda confirmed that the Gold Wing family gets a number of upgrades for 2021, designed to deliver improved comfort and convenience ...  Read More



Did your dealership make BRP’s Platinum list for Q3 2020?

BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified dealership consistently exceeds the highest ... Read More


Distributorship adds exhaust brand to lineup

The aftermarket premium exhaust system business just added a twist with news that two major players have connected for a distribution rights agreement. Powersports Business ... Read More



Contaminated fuel results in Short’s exit from Dakar Rally

Monster Energy Yamaha Rally Team rider Andrew Short was forced to retire from the 2021 Dakar Rally during Stage 2 from Bisha to Wadi Ad-Dawasir, ... Read More



X-raid Yamaha Racing Rally Team revved up for Dakar Rally

The X-raid Yamaha Racing Rally Supported Team is ready for the challenge of the 2021 Dakar Rally, having completed a successful final shakedown test in ... Read More

Cycle Trader parent acquires Stat Surveys, Inc.

A pair of industry staples when it comes to helping dealerships get hyper-focused on moving metal have joined forces. Trader Interactive, parent company of Cycle ... Read More

Blog Spotlight
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current inventory and pricing data as a research function for buyers.24% ... Read More

Previous Top Daily Stories
After nearly four decades in powersports, Boderman shifts into new Honda role
Ex-Arctic Cat VP Kennedy departs for ARGO after two decades 
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