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An 800 percent increase in e-commerce queries from dealerships during COVID-19
As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a streamlined online presence and operations process. With many showrooms closed to the public, online management systems are being utilized to not only market machines, but streamline management and accounting processes ...
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Sheffield: Dealers should know their Ground Truth
By MARK J. SHEFFIELD Normally you see a problem coming at you, but COVID-19 swooped in from the periphery and it’s catching many dealers unprepared. Scientists have long predicted a global pandemic, but like most other agencies, they had to ...
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2019 Market Data Book
The 17th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2019 Market Data Book includes: 2018 U.S. side-by-side retail sales; side-by-side global market share and sales trends;the 2019 Annual PSB Dealer Survey; wholesale price averages for ATV,side-by-side, scooter and motorcycle; U.S motorcycle and side-by-side registrations; dealer key performance indicators; dealer expense trends;average gross margin percentage on new units; wholesale seasonal pricing by segment for 2018; wholesale powersports seasonal volume; 2019 first-quarter sales by segment; 2018 vs. 2017 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; UTV North American retail trends; top snowmobile sales states and Canadian provinces and much more.
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2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.
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