Powersports Business Magazine - February 3, 2022 View this email online
Powersports Business
February 3, 2022

Lender doubles loan fundings in 2021, makes four sales leadership hires
Lender doubles loan fundings in 2021, makes four sales leadership hires

Octane today announced several key leadership appointments to support its rapid growth in powersports and outdoor power equipment (OPE) and drive its expansion into the RV and marine markets. Powersports ... Read More



New retail store opens

The retail landscape for helmets, parts and apparel and a slew of other products just widened for dealerships in one corner of the U.S. as ... Read More


Harley-Davidson makes SVP, director hires

Harley-Davidson, Inc. announced the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director. "As one of the most ... Read More


Parts Unlimited signs three-year sponsorship with MotoAmerica

MotoAmerica announced that Parts Unlimited, one of the series’ longest-serving sponsors, has signed a new three-year agreement to be an official partner of the 2022 ... Read More



2022 Vitpilen 401, Svartpilen 401 unveiled

Husqvarna Motorcycles North America, Inc. has announced the availability of the 2022 street lineup, including the 701 Supermoto, Vitpilen 401 and Svartpilen 401. ... Read More


All-new lithium-ion Tiger and Taylor-Dunn vehicles part of first Waev products

Polaris Commercial today announced that Anaheim-based Waev Inc. has opened the door for the all-new, fully electric, lithium-ion-powered Tiger tow tractors and ... Read More 


Blog Spotlight
Fraud prevention — it starts with you!

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for ... Read More


Previous Top Daily Stories
After 52 years, dealership changes hands to growing group
Dealer group names former BMW North America exec president 
2020 Market Data Book 2021 Market Data Book
The 19th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2021 Market Data Book includes 2020 composite data from various sources, along with the 2021 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data. Order now
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