Powersports Business Magazine - December 8, 2020 View this email online
Powersports Business
December 8, 2020

Suzuki announces next wave of 2021 motorcycles
Suzuki announces next wave of 2021 motorcycles

Suzuki has introduced its next wave of bikes for 2021, bringing a fresh crop of machines to dealers, including new GSX-Rs; ultra-versatile, Street-Sport bikes like the GSX-S750Z ABS; and adventure-ready V-Strom motorcycles. ...  Read More


After devastating fire D&S Harley-Davidson owners offer advice

Anyone who’s ever ran a dealership knows determination is a key attribute to being successful at it. When Powersports Business came across the story ... Read More


SHOEI announces RF-1400 helmet

SHOEI Safety Helmet Corp has announced the arrival of the new RF-1400 helmet in North America. According to the company, “Kaizen is a Japanese term ... Read More



Busy snowmobile season predicted in Northeast: report

With legal permitted snowmobile trails opening soon in many states, officials throughout the Snowbelt are bracing for a rush on snowmobiles, according to reporting from ... Read More



Cardo Systems hires new sales director

Cardo Systems, a market leader in Bluetooth and mesh communication systems for powersports riders, has announced the appointment of Bobby Ali as its new Sales ... Read More


Side-by-side recall by CPSC affects 118K units

A side-by-side recall announced by the U.S. Consumer Product Safety Commission (CPSC) is related to about 118,600 units that can lose steering control, posing crash ... Read More


Helmet Head

Blog Spotlight
Why dealerships should advertise online year-round, not just when inventory is in stock

Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. By Ezequiel Arredondo, Contributing writer Dealer Spike witnesses a troubling ... Read More



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The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes 2019 composite data from various sources, along with the 2020 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data.

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