Beverage Wholesaler - April 6, 2020 To view this email as a web page, click here.
 
Cheers Weekly
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How Alcohol Retailers Adapted to the COVID-19 Crisis  
  Alcohol remains essential. As states across the country reacted to the coronavirus outbreak by locking down businesses — devastating on-premise — liquor stores wondered whether they, too, would have to shutter. So far, with rare exception, the answer is no. The result has been a boom in sales as customers rush out to buy alcohol as the pandemic engulfs America. While this shopping spree has ebbed in recent days, many liquor stores still report higher-than-usual numbers. Such a rise in customers complicates efforts to maintain safety. Retailers have needed to adapt. Nationwide, stores have implemented new practices that better protect customers and staff from the spread of COVID-19.

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How Alcohol Retailers Adapted to the COVID-19 Crisis
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How Brown-Forman is Handling the Coronavirus Crisis  
How Brown-Forman is Handling the Coronavirus Crisis
Most if not all industries have been affected by the coronavirus pandemic. Mandatory lockdowns across the globe have ground economies to a near halt, while the spread of COVID-19 threatens the health of the entire planet’s population. Global corporations have had to react quickly. Leading drinks producer Brown-Forman is no different. For a look at how this worldwide company has handled the explosive and potentially deadly disruption of COVID-19, we recently spoke with John V. Hayes, president of Brown-Forman USA & Canada, and a member of Brown-Forman’s Executive Leadership Team.

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ONE MORE THING

Coronavirus: Americans drinking more alcohol than usual during COVID-19 pandemic, report says.
 
JOBS BOARD
   
Sr Business Analyst Natl Accts
Wholesaler: Republican National Distributing Company
Location: Dallas, TX
Overview: • Responsible for interpreting, compiling, maintaining, analyzing and presenting market, customer, and internal company sales data to evaluate performance and sales strategies in the market. • Oversees and optimizes team databases and prepares weekly/monthly reports. • Utilizes in-houses tools (MicroStrategy) and external tools (IRI, AC Neilsen, Spectra) to develop detailed market analysis and targets inclusive of predictive analysis capabilities. • Provides analysis of National Accounts execution and program ROI. • Drives communication and data sharing from chain to other function heads and region presidents.
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