Powersports Business Magazine - September 22, 2020 View this email online
Powersports Business
September 22, 2020


Harley-Davidson announces new chief financial officer
Harley-Davidson announces new chief financial officer

Harley-Davidson, Inc. has announced that Gina Goetter, a top finance executive at Tyson Foods, will join the company as chief financial officer, effective September 30. Goetter has more than
20 ...

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Dealership life in pandemic part of latest PSB Video Chat sponsored by Synchrony

The latest edition of the Powerpsorts Business Video Chat sponsored by Synchrony features Bobby Bettencourt, jack-of-all-trades at Bettencourt's Honda Suzuki in West Bridgewater, Massachusetts — ...

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Dealership’s annual ATV Ride-In a success: report

A dealership’s second annual ATV Ride-In was another raging success, attracting hundreds of riders from across the region to experience the area’s outstanding trail system. ...

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Off-road vehicle distributor entering marine business

A manufacturer and distributor of a host of off-road vehicles is adding a new business to its lineup for 2021. Massimo Motors, the Garland, Texas-based ...

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Motorcycle brands from Italy, China form partnership

A new partnership has been announced that will allow one of Italy’s storied motorcycle brands to expand its ridership in China, thanks to a distribution ...

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Blog Spotlight
Issues that dealers are facing as part of COVID-19

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early March, many of my friends thought that business would be ...

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Previous Top Daily Stories
Polaris announces 2021 race sleds
Distributor’s virtual dealer show underway

2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now


Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

View now


Catch Up with the Latest Editions of PSB
Powersports Business - No.12


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Powersports Business - No.11


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Powersports Business - No.10


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