Powersports Business Magazine - February 9, 2022 View this email online
Powersports Business
February 9, 2022


‘Bringing home the bacon’ for H-D in Q4: analyst
‘Bringing home the bacon’ for H-D in Q4: analyst

BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note following the Harley-Davidson fourth quarter earnings call on Tuesday. Titled “Bringing Home the Bacon,” Johnson says ... Read More


Today’s live 2:00 p.m. Central PSB webinar – last chance to register

Join Powersports Business content director Dave McMahon live on Webinar Wednesday, Feb. 9 at 2:00 p.m. Central (today!) as we reveal the 2022 Powersports ... Read More



U.K.: Dealership customizes Polaris Sportsman 6×6 570 for outfitter

Has your dealership done any customization work on Polaris Sportsman 6x6 570 ATVs lately? Is 2022 the year you begin considering the possibilities? Over the ... Read More


Hewitt promoted to president/CEO of Yamaha Motor Finance Corp.

Yamaha Motor Co., Ltd. (YMC) has announced that Craig Hewitt, chief operating officer of YMFUS, has been promoted to president and CEO effective Feb. 1. ... Read More


First win for Honda Talon 1000R at King of the Hammers

The Honda Off-Road Factory Racing team is off to a strong 2022 start with a first-ever King of the Hammers win for the Honda Talon. ... Read More


PWC racing circuit gets new sponsor

The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and fuel additive manufacturer LIQUI ... Read More


Blog Spotlight
Fraud prevention — it starts with you!

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for ... Read More

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2020 Market Data Book 2021 Market Data Book
The 19th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2021 Market Data Book includes 2020 composite data from various sources, along with the 2021 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data. Order now
Catch Up with the Latest Editions of PSB
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