Powersports Business Magazine - August 5, 2020 View this email online
Powersports Business
August 5, 2020


‘I could have never guessed that was going to happen’: dealer
‘I could have never guessed that was going to happen’: dealer

“I could have never guessed that was going to happen.” That’s how one dealership owner described sales during the coronavirus pandemic. In case you missed it, Powersports Business checked in ...

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FLY Racing drops 2021 gear edit

FLY Racing has launched a new video to showcase its 2021 gear lineup, with a truckload full of new stuff, from riding gear (jerseys, pants, ...

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HJC Helmets

Polaris Slingshot custom contest pits builders; reveal at SEMA

With the all-new 2020 Slingshot as the playing field, Polaris Slingshot has announced a bi-coastal build-off between two renowned automotive customizers: The Auto Firm and ...

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Ducati expands engine oil supplier agreement

Ducati has announced that it has expanded its technical partnership for the supply of first-fill engine oil at its Italian and Thai production plants with ...

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New Harley-Davidson chief digital officer comes from Bose

Harley-Davidson, Inc. announced that Jagdish Krishnan will join the company as chief digital officer. A holistic, forward-focused consumer experience will be central to Harley-Davidson’s long-term ...

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Blog Spotlight
Issues that dealers are facing as part of COVID-19

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early March, many of my friends thought that business would be ...

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Previous Top Daily Stories
June Same Store Sales keep torrid pace at dealerships
OEM adds preferred floorplan lender 
2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now
Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

View now
Catch Up with the Latest Editions of PSB
Powersports Business - No.11


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Powersports Business - No.10


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Powersports Business - No.9


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