Not surprisingly, powersports vehicle manufacturer promotions during May have been minimal, “as retail demand has remained strong and channel inventory is scarce. Our channel checks have indicated that May retail ... Read More

Yamaha Motor Canada has announced its 2022 model lineup and the addition of two new models, as well as, the creation of new model category ... Read More

It’s not often a powersports dealership becomes directly involved in local politics, but owner of Southern Honda Powersports Tim Kelly has done exactly that after ... Read More

Only a few weeks after multiple OEMs promoted International Female Ride Day to encourage riders of all sexes to feel more comfortable in the industry ... Read More

The ATV Safety Institute (ASI) will be providing free ATV Safety classes during ATV Safety Week, May 15-23, 2021, sponsored by the Specialty Vehicle Institute ... Read More

According to a recent announcement, Bombardier Recreational Products (BRP) is kicking off the year on a high note with four recognitions at the Red Dot ... Read More

We all have those impulses to stop what we’re doing and grab our phone to send a text, check an email or scroll online. With the recent surge in digital usage, our ... Read More