Powersports Business - August 17, 2023

Accelerate attendee, owner markets dealership’s personality

U Motors’s social media showcases the fun that employees have in the dealership. The owner explains that this type of content produces a better response from viewers.

Motorcycle

Kawasaki celebrates milestones

In September, Kawasaki Motors celebrates its 70th anniversary of making motorcycles. It was decided after other efforts failed that selling directly to dealers would be the better business model.

Racing

Motorcycles to return to Barstow for California 300

Included in the race are three vintage moto classes amongst sixteen sportsman and pro moto classes.

Events

Record number of OEMs commit to ’24 AIMExpo

Aprilia, GASGAS, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, Moto Morini, MV Agusta, Piaggio, Slingshot, Suzuki, Triumph, Vespa, and Yamaha will be among the exhibitors at next year's event that opens February 6-8, 2024, at the Las Vegas Convention Center.

PWC

Yamaha Marine reveals new high-output engine for ’24 PWC models

Yamaha's new 1898cc, four-stroke, four-cylinder, 16-valve High Output marine engine replaces the previous 1.8L HO engine that powered some of the company's boats and WaveRunners.

Motorcycle

Video: Triumph releases behind-the-scenes interviews for new MX bike

The films feature a number of high-profile Triumph Racing managers, engineers and test riders involved in the development of the new bike.

BLOG SPOTLIGHT

PSB highlights July aftermarket products

Latest aftermarket products from Drag Specialties, Moose, and SSV Works include a clutch shell, Predator III Seat, Spare Belt Case, electronic smart switcher, and more.