| Beverage Wholesaler - January 25, 2021 |
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Suffice to say, 2020 did not play out as originally planned for craft beer. Rather than a continued expansion of the taproom boom — which had breathed new life into the category while overall industry growth slowed — last year saw on-premise sales slammed by pandemic closures and restrictions. Naturally, this setback affects craft beer trends in 2021. How so? It’s a mixed bag. Many trends in place before 2020 froze for lack of innovation during the difficult year of Covid. On the other hand, the pandemic altered consumer tastes and buying habits. Breweries adapted accordingly. That’s why we see 2021 as a blend of what worked before the pandemic — and what works because of the pandemic. With that in mind, here are 10 craft trends in 2021.
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| Key Account Manager |
Wholesaler: Southern Glazer's Wine and Spirits
Location: Lafayette, LA
Overview: Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth. |
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