Powersports Business Magazine - August 6, 2020 View this email online
Powersports Business
August 6, 2020


Persistence pays off for Freedom Powersports
Persistence pays off for Freedom Powersports

We caught up with Freedom Powersports CEO and founder Kevin Lackey about dealership life during the coronavirus pandemic at their 13 locations in three states. Lackey offers a video update ...

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HJC Helmets

Italian motorcycle brand lands U.S. distribution

It’s a long way from Milan to Watertown, South Dakota, but the distance just became shorter for dealerships interested in carrying the storied SWM Motorcycles ...

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Yamaha Motor Co., Ltd. posts half-year financial results

Yamaha Motor Co., Ltd. has announced consolidated business results for the second quarter/first half of fiscal 2020. Net sales for Yamaha Motor Co., Ltd.'s consolidated ...

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Fox Factory posts ‘resilient’ Q2 financial results

Braselton, Georgia-based Fox Factory Holding Corp. has reported financial results for the second quarter and six months ended July 3, 2020. Second Quarter Fiscal 2020 ...

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SEMA cancels November 2020 event

SEMA, the Specialty Equipment Market Association, has announced that due to COVID-19 and concerns that event facilities and services will be unavailable, the SEMA Show ...

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Blog Spotlight
Issues that dealers are facing as part of COVID-19

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early March, many of my friends thought that business would be ...

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Previous Top Daily Stories
‘I could have never guessed that was going to happen’: dealer
New Harley-Davidson chief digital officer comes from Bose

Are you properly reaching your customers?
Your DMS should allow you to communicate with your customers without having to use another system. With CDK LightspeedEVO Texting, you get a completely integrated solution that will help you give your customers the experience they want. You’ll be able to text pictures and video’s, communicate with your customers effortlessly by receiving texts at the dealerships main number and forward calls coming via texting to a preferred phone.
Learn more:

2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now
Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

View now
Catch Up with the Latest Editions of PSB
Powersports Business - No.11


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Powersports Business - No.10


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Powersports Business - No.9


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