| Beverage Wholesaler - August 17, 2020 |
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The COVID-19 crisis has fast-forwarded many emerging trends. This includes ecommerce, which was expanding into newer terrain like spirits sales at the beginning of this year. Now, with so many people hesitant to leave home, the ability to buy alcohol online has suddenly shifted from novel to necessary. Businesses prepared for this evolution in consumer behavior have prospered. Others have had to catch up. Not Bacardi. The global alcohol company has invested in ecommerce for years, believing the trend would take hold in the later 2020s. Instead, the business landscape of tomorrow arrived today, and Bacardi was ready. For a deeper dive into how the company has leverage ecommerce this year for growth, we recently spoke with Lorran Brown Cosby, Bacardi’s VP of digital commerce.
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| Sales Business Analyst |
Wholesaler: Republic National Distributing Company
Location: Centennial, CO
Overview: Provide support to a manager or group of managers by conducting sales evaluations, designing sales systems and procedures, conducting work simplification and measurement studies and preparing sales procedure manuals to assist management in operating more efficiently and effectively. |
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