Powersports Business Magazine - February 2, 2022 View this email online
Powersports Business
February 2, 2022


After 52 years, dealership changes hands to growing group
After 52 years, dealership changes hands to growing group

A family-owned dealership changed owners this week, with news coming out of Wisconsin that Marshfield-based Power Pac Inc. has acquired neighboring dealership Country Sports Inc. out of Wisconsin Rapids. Power ... Read More



Martinez promoted to president of Motorsports at Yamaha USA

Mike Martinez, formerly the vice president of the Motorsports division, has been promoted to President of Motorsports at Yamaha Motor Corporation, U.S.A. Martinez ... Read More


AGV drops Limited Edition Pista GP RR Futuro helmet for North America

Did the PG&A department leave a little bit on the table in January at your dealership? We might have uncovered just the remedy in the ... Read More


New NHRA Pro Stock motorcycle team reunites brands

Santa Fe Springs, California-based Vance & Hines has announced a partnership that brings three legendary brands together in a quest for the NHRA Pro Stock ... Read More


Dealer group names former BMW North America exec president

Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake City-based Motos  ... Read More


Former Polaris president named CEO of Premier Marine

A familiar face will be bringing his successful leadership and powersports experience to pontoon manufacturer Premier Marine, based in Wyoming, Minnesota. ... Read More


Blog Spotlight
Fraud prevention — it starts with you!

Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for ... Read More

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2020 Market Data Book 2021 Market Data Book
The 19th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2021 Market Data Book includes 2020 composite data from various sources, along with the 2021 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data. Order now
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