Powersports Business Magazine - August 10, 2020 View this email online
August 10, 2020

Powersports Business Top 10


Top 10 stories for July on PowersportsBusiness.com revealed


As the summer turned the corner, July brought in thousands of industry visitors to learn about the news they need to know on PowersportsBusiness.com.

In fact, the 53,000 average monthly unique visitors for the first seven months of 2020 are up 70% from the 31,000 average monthly unique visitors who came to PowersportsBusiness.com during the first seven months of 2019.

Google Analytics verify that PowersportsBusiness.com attracted 93,000 unique visitors during July 2020, an increase of 181 percent compared to the 33,000 unique visitors that came to the site in July 2019.

And did they have plenty to read about on a daily basis. Bipartisan legislation dubbed the Great American Outdoors Act passed Congress to the delight of many within the industry, and was later approved by President Trump. Meanwhile, more than 26,000 side-by-side units and 41,000 snowmobiles have been recalled due to crash and fire hazards.

From new 2021 side-by-side models, to a new digital service platform, to record watercraft sales growth — the dog days of summer have been anything but slow on the news front. There’s never been a better time to get your brand’s message in front of the industry.

Dealers count on Powersports Business to provide the most comprehensive coverage in the industry. Join more than 12,000 of your industry peers by subscribing to the complimentary Powersports Business E-newsletter, distributed three times per week.   Click here to subscribe.

- Dave McMahon, editor in chief

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  Polaris, Yamaha among businesses urging House to pass the Great American Outdoors Act 26K side-by-sides recalled due to crash hazard Polaris recall affects 41,000 units related to fire hazard
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  All-new 2021 side-by-sides revealed; $22K MSRP to start BRP’s side-by-side retail growth for May revealed; new plant ahead Yamaha WaterCraft Group posts record month
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  Challenger is lone Indian pitted vs. 13 Harleys at event OEM reveals top performing dealership in Southeast Polaris launches RideReady digital service platform
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  Polaris Q2 results show skyrocketing NA retail sales
2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now
Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

View now


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