Optimus Ride and Polaris have announced a partnership to bring fully autonomous Global Electric Motorcar (GEM) vehicles to market. Under this joint development agreement, an exclusive line of Polaris GEM ... Read More

After a 2020 that saw many flock to the powersports industry as large gatherings were either postponed or cancelled, several states are considering increasing snowmobiling ... Read More

In December Powersports Business detailed a new partnership between Serial 1 and Harley-Davidson, effectively creating a new lineup of e-bikes that would ... Read More

Giant Loop’s annual dual sport and adventure motorcycle rally has been added to the Harley-Davidson Pan America Adventure Motorcycle Demo Tour. The ... Read More

It’s with heavy hearts that MX Sports Pro Racing, the Lucas Oil Pro Motocross Championship, and American motocross have announced the death of ... Read More

Croft Long of Kawasaki Motors Corp., U.S.A. has been named the new chair of the MSF Board of Trustees, following board elections last week. Robert ... Read More

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% ... Read More