| Beverage Wholesaler - August 10, 2020 |
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Consumers mixing cocktails at home was already a trend before the pandemic. But the COVID-19 crisis — with lockdowns and on-premise closures — has undoubtedly spread and accelerated this movement. “Given the unfortunate circumstances limiting access to bars, many people have looked into exercising their at-home bar,” says Hayden Miller, head bartender at Bodega Taqueria y Tequila In Miami Beach, FL.
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| CPWSB VP/GM Pennsylvania/ New England |
Wholesaler: Southern Glazer's Wine & Spirits
Location: Philadelphia, PA
Overview: The General Manager leads all sales activities for a designated region and is responsible for short and long term strategic planning, developing and implementing policies, procedures and ensuring that training objectives are achieved for all employees. Generates sales revenues by analyzing market surveys and sales statistics; estimating volume and profit potential; preparing sales forecasts; researching, testing, and introducing new products; establishing sales policy, objectives, pricing, and discounts; establishing territories; assigning quotas; developing and establishing promotional strategies; directing staff. |
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