When it comes to spreading their message, non-profits and associations have their work cut out for them. It is extremely important they understand the most beneficial way to communicate their mission and target messages to the audience that has contact with their end user, ensuring visibility. EPG Marketing and Engagement Solutions is focused on helping brands engage and build those strong connections within the beverage and powersports industries.

The Water Sports Foundation is the non-profit educational arm of the Water Sports Industry Association. The Water Sports Industry Association is the towed water sports industry’s leading advocate, known for preserving the vitality of our activities long into the future. As a group, they develop best practices, maintain waterway access rights, educate participants, promote safety and facilitate sustainable industry growth. The Water Sports Foundation has been a significant boating safety partner with the U.S. Coast Guard’s non-profit grant recreational boating safety program. Along with Boating Industry magazine and EPG Marketing and Engagement Solutions, their goal was to focus on reaching the front line staff who interact with boaters; marine and accessory dealers.
 

With this important foundation partnership initiative, the Water Sports Foundation produced:

• Educational podcast discussing the reasons behind the disturbing increase of paddleboat deaths and this organization’s efforts to reverse it
• Video resources for dealers regarding boating safety
• Magazine ads to support the multi-media messages

By utilizing EPG Marketing and Engagement Solutions to help build those strong connections to the boating and accessory dealers, the recreational watersports industry has seen its third straight year of lower boating deaths.

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Sara Nath * Director of Marketing * snath@epgmediallc.com * 763-383-4410