Engaging brand strategy means interacting in ways that provide value to your audience, with the goal of forming genuine relationships with their consumers. When you have strong content and a powerful brand voice, you naturally attract consumers who are interested in what you have to say. The more engaging the content, the more likely they are to support your brand. EPG Marketing and Engagement Solutions differs from other specialty marketing platforms by being able to help create a strong voice for brands in our highly engaged specialty markets with strategic placement of their messages across multiple platforms.

Michelin wanted to create a strong brand relationship with the Rider and Thunder Press audiences. Through thoughtful conversations with the creative, editorial and marketing teams at EPG Power Group, a year-long promotional campaign was created that included co-sponsored events, sponsored content, giveaways, special digital space enhancements and more. This plan is set to have a major impact within the motorcycle specialty audience.

Reach out to learn more about Michelin’s content plan here!

Check out our other impactful platforms:

Let us help build your brand-consumer relationship!

Sara Nath * Director of Marketing * snath@epgmediallc.com * 763-383-4410