Powersports Business Magazine - January 5, 2021 View this email online
Powersports Business
January 5, 2021


After nearly four decades in powersports, Boderman shifts into new Honda role
After nearly four decades in powersports, Boderman shifts into new Honda role

Chuck Boderman, who spent nearly four decades in the American Honda Motorcycle and Powersports division, has shifted into a new role for his next Honda ride. Boderman, most recently vice ...  Read More



Ex-Arctic Cat VP Kennedy departs for ARGO after two decades

New Hamburg, Ontario-based ARGO has hired Craig Kennedy as vice president of Commercial & Robotic Products. Kennedy spent more than 20 years at Arctic Cat, ... Read More



American Landmaster adds to industry veterans to advisory board

The side-by-side manufacturing landscape just got more interesting with news out of Columbia City, Indiana, that a pair of industry veterans have joined the advisory ... Read More



Dealer training part of Tucker Road Show at NASCAR tracks

Tucker is taking its dealer training program on the road for in-person events in 2021. The parts and accessories distributor has launched a free training ... Read More

Is your dealership considering electric bicycle sales?

The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic advisor. Over the last couple ... Read More

Supercross and Pro Motorcross to be featured on Peacock in 2021

In an era where everyone is “cutting the cord,” NBC’s Peacock streaming service is adding another sport to its entertainment roster. On Jan. 4, NBC ... Read More

Blog Spotlight
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current inventory and pricing data as a research function for buyers.24% ... Read More

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