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Finding ways to stay connected with your consumers through digital platforms has been a crucial part of marketing strategies for 2020, especially for companies who rely heavily on in-person events to drive brand familiarity. EPG Marketing and Engagement Solutions understands the importance of face-to-face communications for these companies and has implemented innovative solutions to optimize their digital platform and keep those connections strong through these changing times. Through our targeted podcasts and webinars, brands are given the space to stay connected to their target market, reaching out to their customers personally even through a digital medium.
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Vinexpo, one of the largest exhibitions for wine and spirits professionals from all over the world, has used the Beverage Information Group’s platforms to maximize their exposure through a variety of print and digital solutions for years. After targeting specific niches in the alcohol beverage industry for years, they were forced to reevaluate their brand image and find alternative marketing strategies to connect with their audience until large events were safe to attend again.
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Podcasts were a perfect distribution channel for Vinexpo to update and stay in touch with their audience. Prominent positioning is key when communicating; this option gave them the ability to share updates and industry news with their audience until they could meet in-person again.
Our immersive marketing solutions allow companies to create custom packages, including niche podcasts and digital platforms to promote and advertise brands on targeted e-news, e-blasts, and websites. |
Looking for a niche podcast to reach your audience? Contact us TODAY!
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