| Beverage Wholesaler - April 23, 2018 |
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Yuengling occupies a peculiar space in the beer world. Technically considered America’s largest craft brewery by the Brewer’s Association, Yuengling competes on domestic and domestic-premium levels within its 22-state footprint. The company produces 2.8 million barrels of beer annually. Its flagship is the light, sessionable Traditional Lager.
Whether craft or not, Yuengling remains America’s oldest family-owned brewery. Founded in 1829 in Pottsville, Pennsylvania, the company continues to innovate. This month Yuengling launched its first new year-round beer in 17 years: Yuengling Golden Pilsner.
We recently spoke with sisters Wendy and Jennifer Yuengling, brewery executives and sixth-generation descendants of the company’s founder, about their new brew and the American beer market.
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The movement to legalize cannabis continues to gather steam throughout America.
Four more states, plus the District of Columbia, approved recreational pot by way of voter referendum in 2014. These gains increased the number of states with recreational cannabis to nine, now including the country’s entire west coast. Then earlier this year, Vermont became the first state to pass recreational cannabis through congressman approval.
Whether by their voters or legislators, more states are poised to approve pot in the near future. The cat seems out of the bag on this issue. State governments cracking down on legal cannabis is unlikely. Public opinion is strongly enough pro-pot that anti-legislation would be politically unwise.
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ONE MORE THING
The Beverage Alcohol Retailers Conference is coming to Denver June 3-5. Don’t miss this chance to network with independent retailers from across the country. Sponsorship opportunities are available.
Visit BevRetailersConference.com to learn more! |
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JOBS BOARD
Sales Rep On-Premise
Wholesaler: : Empire Distributors
Location: Wilmington, NC
Overview: Represents Empire Distributors, Inc. and its brands to food and beverage establishments. Sells beer, wine and non-alcoholic products to taverns, hotels, restaurants, cocktail lounges, bowling alleys and other businesses by performing the following duties.
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