| Beverage Wholesaler - December 10, 2018 |
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Our annual Advertising and Promotion Awards celebrate the best design and execution of branded content in the alcohol industry. These are the marketing efforts that most effectively and creatively earned the attention of consumers and trade last year.
This year as always, editorial staff from Beverage Wholesaler, along with Beverage Dynamics and Cheers magazines, judged numerous entries. We picked out what we considered the most-impressive campaigns. Winners in 2018 included spirits, wine and beer brands with phenomenal digital, physical and video marketing campaigns.
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Mixing cocktails with high-end whiskey is no longer blasphemy. Thanks to the craft cocktail movement, bartenders now reach for the top-shelf bourbons, Scotches and other brown spirits.
To educate newer bartenders and consumers about using the good stuff, renowned mixologist and bartending author Brian Van Flandern is out with a new book. His fifth title is the simply named Whiskey Cocktails. The coffee table book contains loads of information and colorfully depicted recipes to help people mix with premium whiskeys of all styles.
We spoke with Van Flandern, recently appointed executive director of mixology, spirit education and special events for Southern Glazer’s, about his new book.
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