| Beverage Wholesaler - March 26, 2018 |
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When you can sell twice as much as you have, you can be sure what you’ve got is hot.
That’s what happened recently at Bay Ridge Wine and Spirits in Annapolis, Maryland, when owner David Marberger offered his customers a chance to buy tickets to “Tequila 101.” The event was a tasting and education session with food and numerous tequila samples provided by representatives from two high end suppliers (Patron and Casa Noble). Tickets for the forty or so seats at the educational session disappeared fast, and not just because each supplier was pouring samples and touting their wares.
“We told them, ‘Listen, we’re not here for you to sell people on your particular brand, but to educate these folks on tequila in general.’ And they were fine with that,” Marberger says. The two-hour paid event sold out fast, which pleased Marberger. “An educated consumer is the best consumer we could have,” he adds.
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Among the benefits of legalization is that consumers can buy cannabis they know is free of toxins and not dangerously potent. This need for government-approved “safe” pot has sparked a rise in cannabis testing labs.
Including Cannalytics Research Center in Lafayette, NJ. Founded by entrepreneur Scott Begraft, the company is a part of the legal cannabis industry that’s on the horizon for the Garden State. Begraft’s laboratory focuses on testing, regulation and compliance.
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ONE MORE THING
Craft brewers in North Carolina have sued to challenge a state law that requires them to use an outside distributor once they’ve sold 25,000 barrels of beer in a given year. The results of the case could have national implications. |
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JOBS BOARD
Trade Development Coordinator
Wholesaler: Southern Glazer’s
Location: Baltimore, Maryland
Requirements: Bachelors Degree in Marketing or related field 5+ years experience in line sales management, in either the off or on premise environment in the alcohol beverage industry or three tiered system.
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