Beverage Wholesaler - May 21, 2018 To view this email as a web page, click here.
 
Cheers Weekly
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Interview: Why Contract Brewing Helps the Whole Industry  

The craft beer industry has never been more competitive. Launching a new brewery in this crowded market is difficult, as is expanding rapidly when a brand takes off. Both scenarios require a lot of time and money, plus marketing and sales staff, which entrepreneurs have in precious short supply in their early-goings.
Hence the rise of contract manufacturers like Chicago’s Great Central Brewing Company. Besides making its own line of German-style beers in its 50-barrel brew house, the company provides high-end equipment, a tasting room and packaging solutions for small and mid-sized breweries.
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IN THE NEWS
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Breakthru Beverage Becomes Minority Shareholder in PMA Canada
 
Peter Mielzynski Agencies (PMA) and Breakthru Beverage Group today announced a new agreement in which Breakthru will become a minority shareholder in the Ontario-based company.
Breakthru joins William Grant & Sons, Distell, Gruppo Italiano Vini, and Peter Mielzynski Jr. as shareholders in PMA.
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ONE MORE THING

Start-up tech firm Provi (formerly Tiz) recently raised $3.5 million in funding for its e-commerce marketplace that connects suppliers, distributors and on-premise accounts.
Founded by former Drizly Chicago GM Taylor Katzman, the service's wholesale users include Lakeshore Beverage and Eagle Rock Distributing.
  JOBS BOARD

Assistant Division Manager
Wholesaler: Youngs Market Company
Location: CA - Napa
Overview: The Assistant Division Manager will maximize the sale of supplier brands to the trade and consumers through effective key account management and selling execution that permits achievement of company and supplier objectives.
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