Powersports Business Magazine - May 4, 2020 View this email online
May 4, 2020

Powersports Business Top 10


Top 10 stories for April on PowersportsBusiness.com revealed


In typical fashion, readers came en masse during April for their dealer news, with the top five most-read stories of the month on PowersportsBusiness.com related to dealership operations during COVID-19.

From temporary and permanent dealership closures to when dealerships were planning to reopen due to the coronavirus, PowersportsBusiness.com was the place dealers turned to in April.

There was plenty of interest as to the impact of COVID-19 on OEMs also, with furloughs and salary cuts part of their plans.

Check out the complete list of the top 10 reads from April below.

As the list below can attest, dealers continue to count on Powersports Business to provide the most pertinent and important news of the day. Join 12,000 of your industry peers by subscribing to the complimentary Powersports Business E-newsletter, distributed three times per week.  Click here to subscribe.

- Dave McMahon, editor in chief

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  California dealership closes temporarily as of April 3 Dealership’s permanent closure due to coronavirus Dealership ends relationship with Harley-Davidson after 45 years
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  May 4 is temporary showroom closure date for dealership Best March unit sales ever, April better than last year: dealer Harley-Davidson salary cuts part of COVID-19 response
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  Yamaha’s Georgia factory donates to COVID-19 relief Bike donation to nurse after theft brings goodwill BRP suspends all worldwide manufacturing operations
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  Polaris Q1 North America ORV retail sales decrease
2019 Market Data Book 2019 Market Data Book
The 17th annual PowersportsBusiness Market Data Book delivers a collection of information not found in any other industry resource. The 2019 Market Data Book includes: 2018 U.S. side-by-side retail sales; side-by-side global market share and sales trends;the 2019 Annual PSB Dealer Survey; wholesale price averages for ATV,side-by-side, scooter and motorcycle; U.S motorcycle and side-by-side registrations; dealer key performance indicators; dealer expense trends;average gross margin percentage on new units; wholesale seasonal pricing by segment for 2018; wholesale powersports seasonal volume; 2019 first-quarter sales by segment; 2018 vs. 2017 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; UTV North American retail trends; top snowmobile sales states and Canadian provinces and much more.

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Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

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