Powersports Business Magazine - February 17, 2021 View this email online
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February 17, 2021
 

NPA

 
 
Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role
Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role

Harley-Davidson, Inc. today announced the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who retires from the company following 18 years of ...  Read More

 

 
 
Still time to register for today’s free #WebinarWednesday

If you haven’t been able to join one of the free — and live! — webinars in the Powersports Business Online Learning Series, join us ... Read More

 

SEGWAY

 
 
Dealers eager to dance with a new side-by-side partner in 2021: poll

The Powersports Business Online Learning Series brings with it an elevated webinar platform that allows for real-time polling of attendees. Those who attended the free ... Read More

 

McGraw

 
 
UTV manufacturer’s new website snags three awards

American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received Gold for best website structure ... Read More

 

Muc-Off

 
 
Major OEM reveals PSXDigital as preferred CRM vendor

BRP has named PSXDigital as its preferred CRM vendor in the Dealer Connect Program. The announcement marks another milestone in the company's expansion and adds ...  Read More

 

ODES

 
 
Sub-zero temps no match for Ditchbanger National snowmobile race

It’s official, the inaugural ERX DitchBanger National held over the weekend in Elk River, Minnesota, has easily become the most talked about snowmobile event of ...  Read More

 

TCF

 
 
Blog Spotlight
 
 
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current inventory and pricing data as a research function for buyers.24% ... Read More

 

 
 
Previous Top Daily Stories
 
All-new V12 600hp Verado outboard engine launched by Mercury Marine
Changes to manufacturer’s corporate leadership team revealed
 

Rockord

 
 
Resources
 
2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes 2019 composite data from various sources, along with the 2020 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data.

Order now
 
 

 
 
Catch Up with the Latest Editions of PSB
 
Powersports Business - No.3

 

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Powersports Business - No.2

 

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Powersports Business - No.1

 

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FinditNow

 
 

 

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