Powersports Business Magazine - February 17, 2021 View this email online
Powersports Business
February 17, 2021


Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role
Harley-Davidson’s new CCO O’Sullivan brings Harvard MBA to role

Harley-Davidson, Inc. today announced the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who retires from the company following 18 years of ...  Read More


Still time to register for today’s free #WebinarWednesday

If you haven’t been able to join one of the free — and live! — webinars in the Powersports Business Online Learning Series, join us ... Read More



Dealers eager to dance with a new side-by-side partner in 2021: poll

The Powersports Business Online Learning Series brings with it an elevated webinar platform that allows for real-time polling of attendees. Those who attended the free ... Read More



UTV manufacturer’s new website snags three awards

American Landmaster won three awards from W3 awards for the company’s innovative website that launched in 2020. American Landmaster received Gold for best website structure ... Read More



Major OEM reveals PSXDigital as preferred CRM vendor

BRP has named PSXDigital as its preferred CRM vendor in the Dealer Connect Program. The announcement marks another milestone in the company's expansion and adds ...  Read More



Sub-zero temps no match for Ditchbanger National snowmobile race

It’s official, the inaugural ERX DitchBanger National held over the weekend in Elk River, Minnesota, has easily become the most talked about snowmobile event of ...  Read More



Blog Spotlight
Turn your website into a selling powerhouse

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current inventory and pricing data as a research function for buyers.24% ... Read More


Previous Top Daily Stories
All-new V12 600hp Verado outboard engine launched by Mercury Marine
Changes to manufacturer’s corporate leadership team revealed


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The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes 2019 composite data from various sources, along with the 2020 Annual PSB Dealer Survey and much more. Click the Order Now button below to view the complete lineup of the industry’s go-to source for data.

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Catch Up with the Latest Editions of PSB
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