Polaris on Tuesday announced that chairman and CEO Scott Wine will leave Polaris to assume the CEO role at CNH Industrial, a global manufacturer of agricultural and construction equipment. Wine ...  Read More

“We are gearing up now for an incredible 2021, which means we need more people to add to our motivated, diverse and talented team.” That’s ... Read More

The all-new Triumph Trident 660 was announced globally via a live YouTube presentation in the early morning hours of Oct. 30. Later that morning, at ... Read More

BRP has announced a new app — BRP GO! — designed to enhance how riders interact with the snowmobile community as they ride, within selected ... Read More

Brembo has signed an agreement for the acquisition of a 100% stake in SBS Friction A/S, a Danish company that develops and manufactures sintered and ... Read More

A U.K.-based tire manufacturer is featured on a restoration of a motorcycle previously ridden by the famous stunt performer, Evel Knievel. After months of work, ... Read More

Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. By Ezequiel Arredondo, Contributing writer Dealer Spike witnesses a troubling ... Read More