| Beverage Wholesaler - April 27, 2020 |
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In Part 2 of our 2020 Growth Brands Awards, following spirits last week, we look at the fastest-growing wine brands in America. After 25 consecutive years of growth, total wine consumption fell 0.6% in 2019, according to preliminary figures from the Beverage Information and Insights Group (BIIG). While it may be a scant decrease, with Baby Boomers drinking less overall and Millennials increasingly turning to spirits, cocktails, hard seltzers, non-alcoholic beer and other beverages, selling wine has become more challenging. That means winning a Wine Growth Brand in 2020 is a pretty big deal. How did these brands manage to grow in 2019?
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Global drinks giant Pernod Ricard has reported a 14.5% decrease in organic third-quarter sales, revealing financial damage already caused by COVID-19. A large chunk of this decline occurred in January and February in China and global travel retail, as the spreading virus shut down those areas of the world. In China — a preview of what’s now affecting America — Pernod Ricard reported a “severe decline” in sales impacted by on-premise closures. As the pandemic lessened in China, however, Pernod Ricard saw a “slow recovery, with outlets opening progressively, but physical distancing impacting venue traffic.”
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ONE MORE THING
The Craft Distilling Industry May Be Felled By Social Distancing. |
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| VP National Accounts Retail |
Wholesaler: Republic National Distributing Company
Location: Quantico, VA
Overview: Leads a National/Multi-State/Strategic National Accounts Retail (NAR) team overseeing strategic planning and enterprise-wide implementation of supplier’s national and/or regional account programs utilizing RNDC and supplier resources at the local, regional, and national levels. Oversees and often makes sales calls on national and/or regional accounts guiding the development of company products, pricing policies, and sales strategies. Responsible for the leadership and professional development of a national/regional accounts team to effectively accomplish the goals set forth by suppliers and the company. |
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