| Beverage Wholesaler - January 6, 2020 |
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Tequila and mezcal remain red hot. Both spirits tap into numerous trends that should keep the categories very much on the minds of consumers in 2020. Recent growth has been impressive. In 2018, tequila sales increased in America by 7.1%, according to the Beverage Information and Insights Group, reaching 18.60 million 9-liter cases. That growth rate beat every other category in this country in 2018 except for Irish whiskey (+9.9%). And it was good enough to capture 8% of the overall U.S. spirits market, up from 7.6% in 2017. No doubt, tequila and mezcal both have bright futures. They are in the middle of a boom period, with no imminent end in sight.
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It appears that the long bull market run of wine sales is beginning to plateau. In 2018, there was a tiny increase in wine sales, and it seems that 2019 will be rather flat. Keep in mind that the United States is still the top wine market in the world. And the economy is still pretty solid, even though there are warning signs to the contrary.
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Assistant Vice President, Off Premise, National Chains – Century
Wholesaler: Martignetti Companies
Location: Taunton, MA
Overview: Responsible for the development and performance of all sales activities in assigned market. Staffs and directs a sales team, provides leadership and coaching towards the achievement of maximum profitability and growth in line with company vision and values.
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