Beverage Wholesaler - August 24, 2020 To view this email as a web page, click here.
 
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Meet David Rodriguez, Patrón’s New Master Distiller  
  The tequila world saw a living legend retire last month with former Patrón Master Distiller Francisco Alcaraz officially announced that he was stepping down. His replacement is his protégé of many years: David Rodriguez, formerly the director general of Patrón Spirits manufacturing operations in Mexico. Rodriguez now becomes master distiller for one of the most recognizable tequila brands in the world. Patrón paved the way for the premium tequila boom, and continues to grow and innovate in ways that maintain loyal fans. For a look into what’s next for Patrón and Rodriguez, we recently reached out to the new master distiller.

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Meet David Rodriguez, Patrón’s New Master Distiller
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Americans are drinking more amid the COVID-19 pandemic, but experts warn any relief is temporary.
 
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Key Account Manager – TransAtlantic Division
Wholesaler: Southern Glazer's Wine & Spirits
Location: Salt Lake City, UT
Overview: Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
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