Powersports Business Magazine - July 29, 2020 View this email online
Powersports Business
July 29, 2020

Harley-Davidson Q2 U.S. retail down 27%; Hardwire five-year plan ahead
Harley-Davidson Q2 U.S. retail down 27%; Hardwire five-year plan ahead

Harley-Davidson, Inc. on Tuesday announced actions it has taken to rewire the company, setting the foundation for a five-year plan as the most desirable motorcycle brand in the world. The ...

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New Polaris dealership growth plans: 30% in 18 months

When Robert Gott decided it was time for him to launch a hometown dealership, he never suspected he would double the sales of average major ...

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Exclusive data reveals top search trends in June

Exclusive data for Powersports Business readers from Dealer Spike shows the top 10 most researched segments on Dealer Spike dealership websites during the month of ...

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HJC Helmets

Honda to miss Loretta Lynn’s amid COVID-19 concerns

Due to an array of considerations stemming from the COVID-19 pandemic, American Honda has confirmed that they will not have an official presence during the ...

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All-new mountain e-bike is latest to debut

Electric bicycles continue to make their way onto dealership showroom floors. According to the most recent Powersports Business dealer surveys, about 5-10 percent of dealers ...

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Blog Spotlight
Issues that dealers are facing as part of COVID-19

Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of the dealers I know are an optimistic bunch. In early March, many of my friends thought that business would be ...

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Previous Top Daily Stories
Polaris launches RideReady digital service platform
Polaris Q2 results show skyrocketing NA retail sales


2020 Market Data Book 2020 Market Data Book
The 18th annual Powersports Business Market Data Book delivers a collection of information not found in any other industry resource. The 2020 Market Data Book includes: 2019 U.S. new and pre-owned side-by-side registration data; side-by-side global market share and sales trends; the 2020 Annual PSB Dealer Survey; wholesale price averages for ATV, side-by-side, scooter and motorcycle; U.S motorcycle registrations; dealer key performance indicators; dealer expense trends; average gross margin percentage on new units; wholesale seasonal pricing by segment for 2019; wholesale powersports seasonal volume; 2020 first-quarter sales by segment; 2019 vs. 2018 sales by segment; U.S. market share in various segments; dealers’ preferred OEM and aftermarket partners; top snowmobile sales states and Canadian provinces; 2019 PWC market share leaders; 2019 top-performing geographic areas for powersports new units, powersports used units and new PWCs; and much more.

Order now


Q2 2019 Dealer Survey 2019 Powersports DEALER Seminars @ AIMExpo sponsored by National Powersport Auctions and Synchrony
The schedule of free dealer training sessions at 2019 AIMExpo in Columbus, Ohio, is available at the link below. See what’s in store in the Sales & Marketing Track sponsored by Torque Group; the Powering Profits Track sponsored by Aegis Powersports; and the Leadership Plus Track sponsored by McGraw Powersports Western Service Contract.

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Catch Up with the Latest Editions of PSB
Powersports Business - No.7


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Powersports Business - No.9


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Powersports Business - No.8


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