| Beverage Wholesaler - June 22, 2020 |
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The COVID-19 pandemic upended our world, almost overnight. Suddenly, businesses of all manners had to change how they operated. This included beverage alcohol wholesalers and distributors. For a deeper dive into how the novel coronavirus affected — and continues to affect — the middle tier of our 3-T system, we recently spoke with Greg Foreman. He’s vice president of operations at DHL Supply Chain, one of the largest third-party logistics providers in controlled beverages.
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| Western Regional Sales Manager |
Wholesaler: Beverage Confidential Company
Location: Los Angeles, CA
Overview: The West Coast Regional Sales Manager is responsible for a go-to market strategy that will increase customer loyalty, distribution growth, and company profitability by continuing to build relationships with existing retailers, distributors, and brokers. This includes development of an annual forecast, budget, and sales plan. The West Coast Regional Sales Manager actively manages bottom up planning with each key account on annual bases and sets quarterly and annual objectives. |
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