Forget months, March 2020 feels like it happened years ago. COVID-19 caught the country unprepared for a pandemic. Like everybody else, the beverage alcohol industry had to adapt rapidly. It faced a surge of panic purchases, questions whether liquor stores could remain open, and the need to protect customers and staff from a suddenly spreading virus.

Consumer habits, too, have changed with our new world. For instance, shopping now takes place far more frequently through digital channels.

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