Beverage Wholesaler - April 13, 2020 To view this email as a web page, click here.
 
Cheers Weekly
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Interview: Breakthru Beverage Supports Those Affected By COVID-19  
  Organizations like Breakthru Beverage have stepped up to help those who are disproportionately affected by the pandemic. The wholesaler recently announced a $500,000 commitment to partner with nonprofit organizations, restaurants and restaurant groups to purchase meals for frontline responders, as well as vulnerable populations affected by the crisis. This includes working with the Restaurant Workers’ Community Foundation, an advocacy group created by and for restaurant workers. For a deeper look into Breakthru Beverage’s charitable focus during these trying times, we recently spoke with Jacob Onufrychuk, Senior Manager, Strategy at Breakthru Beverage.

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Interview: Breakthru Beverage Supports Those Affected By COVID-19
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What Alcohol Consumers are Buying During the COVID-19 Crisis  
What Alcohol Consumers are Buying During the COVID-19 Crisis
Liquor stores nationwide have evolved with the coronavirus outbreak. While this crisis sadly decimated the on-premise industry, COVID-19 has sparked a sales boom for beverage alcohol retailers. Unable to visit bars and restaurants — and looking to stock up while they hunker down — consumers have patronized alcohol retailers at a high clip. In Part 1 of this two-part series, we explored that sales boom, plus how stores responded with enhanced safety measures. In Part 2, we look at what consumers are buying, and how liquor stores have further adapted under the specter of COVID-19.

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ONE MORE THING

America is drinking its way through the coronavirus crisis..
 
JOBS BOARD
   
Fine Wine Specialist/Sales Professional
Wholesaler: JJ Buckley Fine Wines
Location: Oakland, CA
Overview: JJ Buckley Fine Wines is looking for energetic, professional and highly motivated individuals to join our in-house, relationship-based Fine Wine Specialist sales team. This is a full-time, Mon-Fri 8am-5pm position, working out of our Oakland office. No cold calling. No telecommuting. Great opportunity to learn and grow through extensive hands-on education (seminars, tastings and meetings with some of the world’s top wine estates).
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