| Beverage Wholesaler - March 25, 2019 |
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That the term “craft” has lost its meaning is nothing new.
For years now the word has come to mean a broad swatch of things. Both the craft spirits and beer movements have expanded into the mainstream, attracting entries from large-scale producers that likely do not quality as “craft.”
Do consumers care? Success of brands like Bulleit Bourbon would suggest: no.
Or is that a matter of a quality entry-level product? And for that matter, what exactly is an actual craft distiller in 2019?
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Woodford Reserve continues to innovate, and behind that industry-setting creativity are Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall. The two pride themselves on staying ahead of trends, or outright setting them, and this includes their newest permanent line extension, a Kentucky straight wheat whiskey, slated for summer 2019.
Morris and McCall recently swung through NYC in supporting Woodford Reserve’s annual $1,000 Mint Julep fundraiser with the Kentucky Derby. We caught up with the distilling duo to talk mint juleps, what Kentucky bourbon and horses have in common, the rising whiskey secondary market and, of course, what’s next for Woodford Reserve.
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ONE MORE THING
Reminder that all wholesalers are welcome to join us next week at the Growth Brands Reception at the WSWA Convention, honoring our annual Growth Brands Award winners. The reception will be from 6-8pm on Sunday, March 31 at the Highball & Harvest restaurant in the Ritz-Calrton Grande Lakes Orlando (follow the signs from the lobby bar). We hope to see you there! |
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JOBS BOARD
District Manager
Wholesaler: RNDC
Location: Denver, CO
Requirements: Responsible for street execution of sales initiatives, the training and development of Sales Representatives as well as executing all sales/promotional programs.
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