Powersports Business - July 27, 2023

Yamaha reveals 2024 ATV and Side-by-Side lineup

Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and recreational needs.

NEWS

Harley up a percentage point in North America for Q2

North America retail performance was up 1%, driven by strength in core categories such as Grand American Touring and Cruiser, but offset by declines in the Sport motorcycle segment, following the discontinuation of legacy Sportster models in North America at the end of 2022.

NEWS

Synchrony returns as Platinum sponsor of the 2023 Accelerate Conference

Synchrony’s programs aim to drive increased sales at your dealership, cultivate lasting relationships, enhance the customer experience, and meet the demand for digital.

NEWS

AMA thanks all involved in 2023 Vintage Motorcycle Days event

The event is one of the largest single-weekend events in all of motorcycling, including North America’s largest motorcycle swap meet, and the three jam-packed days of racing, riding and vintage-bike fun took place July 21-23.

NEWS

Sturgis announces fundraiser to help kids with cancer

Motorcyclists who participate in the “Ride for Kids to The Chip” fundraiser will be offered multiple perks, including special access to the Death Wire Daredevil Spectacular and Def Leppard concert at The Sturgis Buffalo Chip on August 10.

NEWS

LIQUI MOLY USA partners with Florida Ski Riders

The Florida Ski Riders promotes the PWC lifestyle, generating awareness of the joys of personal watercraft riding while improving the safe, on-water experience for all riders. The organization now promotes LIQUI MOLY products to the racers and teams it sponsors, as well as to recreational riders.